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Business marketing news and resources for startups and self employed solopreneurs.

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How to Add Text Messaging to Your Marketing Campaign

It’s official; Americans love our smartphones. In particular, we love texting. We can send a message at any time of day and...
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4 Visual Techniques to Improve Your Website Conversion Rate

When you’re designing your webpage, you create some stellar text, choose a random format from your website host, and call it done,...
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Social Media Marketing Tips for Small Businesses

As a small business, creating a strong and motivated social media presence can help you expand the reach of your business. But...
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5 Things You Can Do To Build A Personal Brand

Whether you’re looking to create a separate revenue stream by monetizing your expertise or you want to build a platform from which to launch...
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How To Build A Content Marketing Machine

When you're creating an online business, you hear, over and over, that you need to be a master of content marketing to...
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Marketing Lessons You Can Learn From Your Kids

Kids are born marketers. They learn early how to get their parents to do their bidding. Think about your own experience, whether...
wrongdoing

What Do Small Businesses Get Wrong When Hiring Content Marketers?

We understand that content marketing seems simple initially. However, when you delve into SEO, SERP, keyword research, and other aspects, many entrepreneurs...
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Is Permission Marketing Really Necessary For Small Businesses?

Starting a business can be expensive. You need to create marketing plan, build inventory, hire employees, get your physical marketplace ready. You may find...
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Why Your Employees are Your Best Brand Advocates

When you think about creating and marketing your brand, what is the first thing that comes to your mind? Your website, your...
being different

How Your Marketing Story Can Make You Irreplaceable

There is no market in which there is no competition. Whether you're selling something as niche as fountain pens...

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