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Branding news and resources for startups and self employed solopreneurs.

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Promotional Product Ideas that Improve your Brand Recognition and Creates Trust Around Your Brand

No business can do without its customers. No matter what products you sell or services you render, you still need customers--and happy...
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5 Things You Can Do To Build A Personal Brand

Whether you’re looking to create a separate revenue stream by monetizing your expertise or you want to build a platform from which to launch...
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Why Your Employees are Your Best Brand Advocates

When you think about creating and marketing your brand, what is the first thing that comes to your mind? Your website, your...
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Things a Presidential Campaign Can Teach About Marketing and Branding

As a solopreneur, you’re out there in the trenches by yourself, playing to your loyal base but always looking for ways to...