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Branding news and resources for startups and self employed solopreneurs.

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5 Things You Can Do To Build A Personal Brand

Whether you’re looking to create a separate revenue stream by monetizing your expertise or you want to build a platform from which to launch...
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Why Your Employees are Your Best Brand Advocates

When you think about creating and marketing your brand, what is the first thing that comes to your mind? Your website, your logo, your...
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Five Things a Presidential Campaign Can Teach About Marketing and Branding

As a solopreneur, you’re out there in the trenches by yourself, playing to your loyal base but always looking for ways to broaden your...