Why Content Marketing Works
Since 2002 Google has publicly announced all the algorithm updates they’re making with the sole purpose of improving customer experience. That’s almost...
Top 5 Marketing and Business Mistakes Nokia Made That You Shouldn’t
Just a few years ago, Nokia was the dominant force and trendsetter in the mobile phone manufacturing industry. However, as of 2013, it had...
4 Marketing Lessons from Hillary, Bernie and the Donald
Perhaps the simplest definition of sales and marketing is this: marketing is what you do to attract attention with the goal of...
Things a Presidential Campaign Can Teach About Marketing and Branding
As a solopreneur, you’re out there in the trenches by yourself, playing to your loyal base but always looking for ways to...
Maintaining Customer Loyalty: It’s Not About Offering the Lowest Price
As a business, it's easy to fall into the trap of the discount retailer. You know the stores; the ones that offer...
6 Strategies For Marketing Boring Products
Here’s a secret that isn’t commonly talked about in marketing circles: all products are boring if you’re looking at them wrong. A...
5 Important Things Your Prospects Need To Know About You
Let’s face it. Selling isn’t easy, is it?
Persuading prospects to become paying customers can often be a challenge.
What You Need To Know About Affiliate Marketing Programs For Your SaaS
We are all familiar with the basic concept of Affiliate Marketing. Bloggers or social media mavens sign up on your website to be affiliates...
6 Types of Blog Posts That Drive Traffic and Sales
When you're developing content for your website and social media channels, how quickly do you run out of ideas? It takes time to develop...
Are You Marketing? Make Your Content Readable and Useful
There's a difference between sales and marketing. While sales, even in the most new conceptualizations, is about closing the deal, marketing has...
