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Business marketing news and resources for startups and self employed solopreneurs.

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7 Effective Ways to Reduce Subscription Cancellation Rates

Subscription businesses are among the most profitable and sustainable opportunities online. There will inevitably be some churn as customers cancel at various points, but...
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6 Strategies For Marketing Boring Products

Here’s a secret that isn’t commonly talked about in marketing circles: all products are boring if you’re looking at them wrong. A smartphone can...
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5 Things You Can Do To Build A Personal Brand

Whether you’re looking to create a separate revenue stream by monetizing your expertise or you want to build a platform from which to launch...
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4 Visual Techniques to Improve Your Website Conversion Rate

When you’re designing your webpage, you create some stellar text, choose a random format from your website host, and call it done, right? Not...
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How to Add Text Messaging to Your Marketing Campaign

It’s official; Americans love our smartphones. In particular, we love texting. We can send a message at any time of day and know that...
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Is Permission Marketing Really Necessary For Small Businesses?

Starting a business can be expensive. You need to create marketing plan, build inventory, hire employees, get your physical marketplace ready. You may find...
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Top 5 Marketing and Business Mistakes Nokia Made That You Shouldn’t

Just a few years ago, Nokia was the dominant force and trend setter in the mobile phone manufacturing industry. However, as of 2013, it...
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6 Types of Blog Posts That Drive Traffic and Sales

When you're developing content for your website and social media channels, how quickly do you run out of ideas? It takes time to develop...
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4 Marketing Lessons from Hillary, Bernie and the Donald

Perhaps the simplest definition of sales and marketing is this: marketing is what you do to attract attention with the goal of getting people...
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What Do Small Businesses Get Wrong When Hiring Content Marketers?

We get it. Content marketing looks simple on the surface, but once you start digging down into SEO, SERP, keyword research, ranking tools, and...

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