6 Strategies For Marketing Boring Products
Here’s a secret that isn’t commonly talked about in marketing circles: all products are boring if you’re looking at them wrong. A...
Top 5 Marketing and Business Mistakes Nokia Made That You Shouldn’t
Just a few years ago, Nokia was the dominant force and trendsetter in the mobile phone manufacturing industry. However, as of 2013, it had...
5 Important Things Your Prospects Need To Know About You
Let’s face it. Selling isn’t easy, is it?
Persuading prospects to become paying customers can often be a challenge.
Why Your Employees are Your Best Brand Advocates
When you think about creating and marketing your brand, what is the first thing that comes to your mind? Your website, your...
Maintaining Customer Loyalty: It’s Not About Offering the Lowest Price
As a business, it's easy to fall into the trap of the discount retailer. You know the stores; the ones that offer...
Mega Pointers and Tips In Social Media Marketing
The rapid growth and dominance of social media today is something that can hardly be overlooked. We simply cannot turn a blind...
The Power of Email Marketing for Solopreneurs
In the fast-paced digital world of today, email marketing shines as a guiding light for solopreneurs, leading the way to authentic customer...
6 Visual Marketing Statistics We Should All Know
The idiom “A picture is worth a thousand words” has been used for nearly a century to convey the idea that pictures...
What are Essential SEO Skills for Solopreneurs to Learn
Search Engine Optimization (SEO) is a crucial component in the digital toolkit of any solopreneur. It's a multifaceted strategy aimed at improving...
4 Marketing Lessons from Hillary, Bernie and the Donald
Perhaps the simplest definition of sales and marketing is this: marketing is what you do to attract attention with the goal of...
