Promotional Product Ideas that Improve your Brand Recognition and Creates Trust Around Your Brand
No business can do without its customers. No matter what products you sell or services you render, you still need customers--and happy...
How to Add Text Messaging to Your Marketing Campaign
It’s official; Americans love our smartphones. In particular, we love texting. We can send a message at any time of day and...
Are You Marketing? Make Your Content Readable and Useful
There's a difference between sales and marketing. While sales, even in the most new conceptualizations, is about closing the deal, marketing has...
6 Visual Marketing Statistics We Should All Know
The idiom “A picture is worth a thousand words” has been used for nearly a century to convey the idea that pictures...
What are Essential SEO Skills for Solopreneurs to Learn
Search Engine Optimization (SEO) is a crucial component in the digital toolkit of any solopreneur. It's a multifaceted strategy aimed at improving...
Why Your Employees are Your Best Brand Advocates
When you think about creating and marketing your brand, what is the first thing that comes to your mind? Your website, your...
Why You Should Use a Mix of Online and Local Advertising
As a culture, we spend a great deal of time online. We get our news from social media channels, talk to friends...
Maintaining Customer Loyalty: It’s Not About Offering the Lowest Price
As a business, it's easy to fall into the trap of the discount retailer. You know the stores; the ones that offer...
7 Effective Ways to Reduce Subscription Cancellation Rates
Subscription businesses are among the most profitable and sustainable opportunities online. There will inevitably be some churn as customers cancel at various points, but...
Marketing Lessons You Can Learn From Your Kids
Kids are born marketers. They learn early how to get their parents to do their bidding. Think about your own experience, whether...
