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Business marketing news and resources for startups and self employed solopreneurs.

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5 Important Things Your Prospects Need To Know About You

Let’s face it. Selling isn’t easy, is it? Persuading prospects to become paying customers can often be a challenge.
product gift

Promotional Product Ideas that Improve your Brand Recognition and Creates Trust Around Your Brand

No business can do without its customers. No matter what products you sell or services you render, you still need customers--and happy...
The White House

4 Marketing Lessons from Hillary, Bernie and the Donald

Perhaps the simplest definition of sales and marketing is this: marketing is what you do to attract attention with the goal of...
marketing mistakes

Top 5 Marketing and Business Mistakes Nokia Made That You Shouldn’t

Just a few years ago, Nokia was the dominant force and trendsetter in the mobile phone manufacturing industry. However, as of 2013, it had...
people shopping

Maintaining Customer Loyalty: It’s Not About Offering the Lowest Price

As a business, it's easy to fall into the trap of the discount retailer. You know the stores; the ones that offer...
girl texting

How to Add Text Messaging to Your Marketing Campaign

It’s official; Americans love our smartphones. In particular, we love texting. We can send a message at any time of day and...
email marketing

The Power of Email Marketing for Solopreneurs

In the fast-paced digital world of today, email marketing shines as a guiding light for solopreneurs, leading the way to authentic customer...
business notes

6 Visual Marketing Statistics We Should All Know

The idiom “A picture is worth a thousand words” has been used for nearly a century to convey the idea that pictures...
woman talking with megaphone

Why Your Employees are Your Best Brand Advocates

When you think about creating and marketing your brand, what is the first thing that comes to your mind? Your website, your...
being different

How Your Marketing Story Can Make You Irreplaceable

There is no market in which there is no competition. Whether you're selling something as niche as fountain pens...

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