4 Visual Techniques to Improve Your Website Conversion Rate
When you’re designing your webpage, you create some stellar text, choose a random format from your website host, and call it done,...
Why You Should Use a Mix of Online and Local Advertising
As a culture, we spend a great deal of time online. We get our news from social media channels, talk to friends...
Top 5 Marketing and Business Mistakes Nokia Made That You Shouldn’t
Just a few years ago, Nokia was the dominant force and trendsetter in the mobile phone manufacturing industry. However, as of 2013, it had...
Pros and Cons of Outsourcing Content Marketing
Everyone agrees that content marketing is a huge part of the current marketing scheme of any really successful company, and many experts say that...
Social Media Marketing Tips for Small Businesses
As a small business, creating a strong and motivated social media presence can help you expand the reach of your business. But...
7 Effective Ways to Reduce Subscription Cancellation Rates
Subscription businesses are among the most profitable and sustainable opportunities online. There will inevitably be some churn as customers cancel at various points, but...
Maintaining Customer Loyalty: It’s Not About Offering the Lowest Price
As a business, it's easy to fall into the trap of the discount retailer. You know the stores; the ones that offer...
Small Business Marketing Ideas That Don’t Suck
When you start looking for ideas to market your small business, it can seem like every suggestion you can find is targeted...
The Power of Email Marketing for Solopreneurs
In the fast-paced digital world of today, email marketing shines as a guiding light for solopreneurs, leading the way to authentic customer...
Things a Presidential Campaign Can Teach About Marketing and Branding
As a solopreneur, you’re out there in the trenches by yourself, playing to your loyal base but always looking for ways to...
