Marketing

Business marketing news and resources for startups and self employed solopreneurs.

product gift

Promotional Product Ideas that Improve your Brand Recognition and Creates Trust Around Your Brand

No business can do without its customers. No matter what products you sell or services you render, you still need customers--and happy...
marketing mistakes

Top 5 Marketing and Business Mistakes Nokia Made That You Shouldn’t

Just a few years ago, Nokia was the dominant force and trendsetter in the mobile phone manufacturing industry. However, as of 2013, it had...
girl sitting alone

6 Strategies For Marketing Boring Products

Here’s a secret that isn’t commonly talked about in marketing circles: all products are boring if you’re looking at them wrong. A...
outsourcing content marketing

Pros and Cons of Outsourcing Content Marketing

Everyone agrees that content marketing is a huge part of the current marketing scheme of any really successful company, and many experts say that...
writing content

Are You Marketing? Make Your Content Readable and Useful

There's a difference between sales and marketing. While sales, even in the most new conceptualizations, is about closing the deal, marketing has...
being different

How Your Marketing Story Can Make You Irreplaceable

There is no market in which there is no competition. Whether you're selling something as niche as fountain pens...
The White House

4 Marketing Lessons from Hillary, Bernie and the Donald

Perhaps the simplest definition of sales and marketing is this: marketing is what you do to attract attention with the goal of...
learning marketing from kids

Marketing Lessons You Can Learn From Your Kids

Kids are born marketers. They learn early how to get their parents to do their bidding. Think about your own experience, whether...
small business marketing ideas

Small Business Marketing Ideas That Don’t Suck

When you start looking for ideas to market your small business, it can seem like every suggestion you can find is targeted...
social media marketing

Social Media Marketing Tips for Small Businesses

As a small business, creating a strong and motivated social media presence can help you expand the reach of your business. But...

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