Marketing

Business marketing news and resources for startups and self employed solopreneurs.

solopreneur learning seo

What are Essential SEO Skills for Solopreneurs to Learn

Search Engine Optimization (SEO) is a crucial component in the digital toolkit of any solopreneur. It's a multifaceted strategy aimed at improving...
snapchat

How Businesses Are Killing It On Snapchat And What You Can Learn

You might think of Snapchat as only for teen girls who are sending pictures to their friends, but you’d be completely incorrect. While the...
colored pencils

4 Visual Techniques to Improve Your Website Conversion Rate

When you’re designing your webpage, you create some stellar text, choose a random format from your website host, and call it done,...
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6 Strategies For Marketing Boring Products

Here’s a secret that isn’t commonly talked about in marketing circles: all products are boring if you’re looking at them wrong. A...
learning marketing from kids

Marketing Lessons You Can Learn From Your Kids

Kids are born marketers. They learn early how to get their parents to do their bidding. Think about your own experience, whether...
marketing mistakes

Top 5 Marketing and Business Mistakes Nokia Made That You Shouldn’t

Just a few years ago, Nokia was the dominant force and trendsetter in the mobile phone manufacturing industry. However, as of 2013, it had...
outsourcing content marketing

Pros and Cons of Outsourcing Content Marketing

Everyone agrees that content marketing is a huge part of the current marketing scheme of any really successful company, and many experts say that...
woman talking with megaphone

Why Your Employees are Your Best Brand Advocates

When you think about creating and marketing your brand, what is the first thing that comes to your mind? Your website, your...
content writing machine

How To Build A Content Marketing Machine

When you're creating an online business, you hear, over and over, that you need to be a master of content marketing to...
business man reading

5 Things You Can Do To Build A Personal Brand

Whether you’re looking to create a separate revenue stream by monetizing your expertise or you want to build a platform from which to launch...

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