Marketing

Business marketing news and resources for startups and self employed solopreneurs.

wrongdoing

What Do Small Businesses Get Wrong When Hiring Content Marketers?

We understand that content marketing seems simple initially. However, when you delve into SEO, SERP, keyword research, and other aspects, many entrepreneurs...
content writing machine

How To Build A Content Marketing Machine

When you're creating an online business, you hear, over and over, that you need to be a master of content marketing to...
email marketing

The Power of Email Marketing for Solopreneurs

In the fast-paced digital world of today, email marketing shines as a guiding light for solopreneurs, leading the way to authentic customer...
content marketing

Why Content Marketing Works

Since 2002 Google has publicly announced all the algorithm updates they’re making with the sole purpose of improving customer experience. That’s almost...
outsourcing content marketing

Pros and Cons of Outsourcing Content Marketing

Everyone agrees that content marketing is a huge part of the current marketing scheme of any really successful company, and many experts say that...
writing content

Are You Marketing? Make Your Content Readable and Useful

There's a difference between sales and marketing. While sales, even in the most new conceptualizations, is about closing the deal, marketing has...
man talking to customers

5 Important Things Your Prospects Need To Know About You

Let’s face it. Selling isn’t easy, is it? Persuading prospects to become paying customers can often be a challenge.
social media marketing

Social Media Marketing Tips for Small Businesses

As a small business, creating a strong and motivated social media presence can help you expand the reach of your business. But...
runner

From Zero to Hero: A Solopreneur’s Guide to Marketing Mastery

Embarking on the Odyssey of a Solopreneur: A symphony of exhilaration, trials, and boundless prospects compose the path that unfolds. The solopreneur,...
product gift

Promotional Product Ideas that Improve your Brand Recognition and Creates Trust Around Your Brand

No business can do without its customers. No matter what products you sell or services you render, you still need customers--and happy...

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