Are You Marketing? Make Your Content Readable and Useful
There's a difference between sales and marketing. While sales, even in the most new conceptualizations, is about closing the deal, marketing has...
Maintaining Customer Loyalty: It’s Not About Offering the Lowest Price
As a business, it's easy to fall into the trap of the discount retailer. You know the stores; the ones that offer...
How Businesses Are Killing It On Snapchat And What You Can Learn
You might think of Snapchat as only for teen girls who are sending pictures to their friends, but you’d be completely incorrect. While the...
6 Types of Blog Posts That Drive Traffic and Sales
When you're developing content for your website and social media channels, how quickly do you run out of ideas? It takes time to develop...
Top 5 Marketing and Business Mistakes Nokia Made That You Shouldn’t
Just a few years ago, Nokia was the dominant force and trendsetter in the mobile phone manufacturing industry. However, as of 2013, it had...
Why You Should Use a Mix of Online and Local Advertising
As a culture, we spend a great deal of time online. We get our news from social media channels, talk to friends...
5 Things You Can Do To Build A Personal Brand
Whether you’re looking to create a separate revenue stream by monetizing your expertise or you want to build a platform from which to launch...
How Your Marketing Story Can Make You Irreplaceable
There is no market in which there is no competition.
Whether you're selling something as niche as fountain pens...
Promotional Product Ideas that Improve your Brand Recognition and Creates Trust Around Your Brand
No business can do without its customers. No matter what products you sell or services you render, you still need customers--and happy...
6 Visual Marketing Statistics We Should All Know
The idiom “A picture is worth a thousand words” has been used for nearly a century to convey the idea that pictures...
