Why You Should Use a Mix of Online and Local Advertising
As a culture, we spend a great deal of time online. We get our news from social media channels, talk to friends...
Things a Presidential Campaign Can Teach About Marketing and Branding
As a solopreneur, you’re out there in the trenches by yourself, playing to your loyal base but always looking for ways to...
7 Effective Ways to Reduce Subscription Cancellation Rates
Subscription businesses are among the most profitable and sustainable opportunities online. There will inevitably be some churn as customers cancel at various points, but...
4 Marketing Lessons from Hillary, Bernie and the Donald
Perhaps the simplest definition of sales and marketing is this: marketing is what you do to attract attention with the goal of...
Pros and Cons of Outsourcing Content Marketing
Everyone agrees that content marketing is a huge part of the current marketing scheme of any really successful company, and many experts say that...
6 Types of Blog Posts That Drive Traffic and Sales
When you're developing content for your website and social media channels, how quickly do you run out of ideas? It takes time to develop...
Top 5 Marketing and Business Mistakes Nokia Made That You Shouldn’t
Just a few years ago, Nokia was the dominant force and trendsetter in the mobile phone manufacturing industry. However, as of 2013, it had...
Promotional Product Ideas that Improve your Brand Recognition and Creates Trust Around Your Brand
No business can do without its customers. No matter what products you sell or services you render, you still need customers--and happy...
How Your Marketing Story Can Make You Irreplaceable
There is no market in which there is no competition.
Whether you're selling something as niche as fountain pens...
5 Things You Can Do To Build A Personal Brand
Whether you’re looking to create a separate revenue stream by monetizing your expertise or you want to build a platform from which to launch...