Promotional Product Ideas that Improve your Brand Recognition and Creates Trust Around Your Brand
No business can do without its customers. No matter what products you sell or services you render, you still need customers--and happy...
Things a Presidential Campaign Can Teach About Marketing and Branding
As a solopreneur, you’re out there in the trenches by yourself, playing to your loyal base but always looking for ways to...
What Do Small Businesses Get Wrong When Hiring Content Marketers?
We understand that content marketing seems simple initially. However, when you delve into SEO, SERP, keyword research, and other aspects, many entrepreneurs...
Mega Pointers and Tips In Social Media Marketing
The rapid growth and dominance of social media today is something that can hardly be overlooked. We simply cannot turn a blind...
5 Things You Can Do To Build A Personal Brand
Whether you’re looking to create a separate revenue stream by monetizing your expertise or you want to build a platform from which to launch...
Top 5 Marketing and Business Mistakes Nokia Made That You Shouldn’t
Just a few years ago, Nokia was the dominant force and trendsetter in the mobile phone manufacturing industry. However, as of 2013, it had...
Are You Marketing? Make Your Content Readable and Useful
There's a difference between sales and marketing. While sales, even in the most new conceptualizations, is about closing the deal, marketing has...
Maintaining Customer Loyalty: It’s Not About Offering the Lowest Price
As a business, it's easy to fall into the trap of the discount retailer. You know the stores; the ones that offer...
Small Business Marketing Ideas That Don’t Suck
When you start looking for ideas to market your small business, it can seem like every suggestion you can find is targeted...
Pros and Cons of Outsourcing Content Marketing
Everyone agrees that content marketing is a huge part of the current marketing scheme of any really successful company, and many experts say that...
