How to Add Text Messaging to Your Marketing Campaign
It’s official; Americans love our smartphones. In particular, we love texting. We can send a message at any time of day and...
Why You Should Use a Mix of Online and Local Advertising
As a culture, we spend a great deal of time online. We get our news from social media channels, talk to friends...
Mega Pointers and Tips In Social Media Marketing
The rapid growth and dominance of social media today is something that can hardly be overlooked. We simply cannot turn a blind...
Are You Marketing? Make Your Content Readable and Useful
There's a difference between sales and marketing. While sales, even in the most new conceptualizations, is about closing the deal, marketing has...
Maintaining Customer Loyalty: It’s Not About Offering the Lowest Price
As a business, it's easy to fall into the trap of the discount retailer. You know the stores; the ones that offer...
6 Strategies For Marketing Boring Products
Here’s a secret that isn’t commonly talked about in marketing circles: all products are boring if you’re looking at them wrong. A...
6 Types of Blog Posts That Drive Traffic and Sales
When you're developing content for your website and social media channels, how quickly do you run out of ideas? It takes time to develop...
5 Important Things Your Prospects Need To Know About You
Let’s face it. Selling isn’t easy, is it?
Persuading prospects to become paying customers can often be a challenge.
Small Business Marketing Ideas That Don’t Suck
When you start looking for ideas to market your small business, it can seem like every suggestion you can find is targeted...
Marketing Lessons You Can Learn From Your Kids
Kids are born marketers. They learn early how to get their parents to do their bidding. Think about your own experience, whether...