Marketing

Business marketing news and resources for startups and self employed solopreneurs.

marketing mistakes

Top 5 Marketing and Business Mistakes Nokia Made That You Shouldn’t

Just a few years ago, Nokia was the dominant force and trendsetter in the mobile phone manufacturing industry. However, as of 2013, it had...
woman talking with megaphone

Why Your Employees are Your Best Brand Advocates

When you think about creating and marketing your brand, what is the first thing that comes to your mind? Your website, your...
colored pencils

4 Visual Techniques to Improve Your Website Conversion Rate

When you’re designing your webpage, you create some stellar text, choose a random format from your website host, and call it done,...
email marketing

The Power of Email Marketing for Solopreneurs

In the fast-paced digital world of today, email marketing shines as a guiding light for solopreneurs, leading the way to authentic customer...
snapchat

How Businesses Are Killing It On Snapchat And What You Can Learn

You might think of Snapchat as only for teen girls who are sending pictures to their friends, but you’d be completely incorrect. While the...
business notes

6 Visual Marketing Statistics We Should All Know

The idiom “A picture is worth a thousand words” has been used for nearly a century to convey the idea that pictures...
product gift

Promotional Product Ideas that Improve your Brand Recognition and Creates Trust Around Your Brand

No business can do without its customers. No matter what products you sell or services you render, you still need customers--and happy...
content marketing

Why Content Marketing Works

Since 2002 Google has publicly announced all the algorithm updates they’re making with the sole purpose of improving customer experience. That’s almost...
wrongdoing

What Do Small Businesses Get Wrong When Hiring Content Marketers?

We understand that content marketing seems simple initially. However, when you delve into SEO, SERP, keyword research, and other aspects, many entrepreneurs...
girl sitting alone

6 Strategies For Marketing Boring Products

Here’s a secret that isn’t commonly talked about in marketing circles: all products are boring if you’re looking at them wrong. A...

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