Marketing

Business marketing news and resources for startups and self employed solopreneurs.

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4 Visual Techniques to Improve Your Website Conversion Rate

When you’re designing your webpage, you create some stellar text, choose a random format from your website host, and call it done,...
marketing mistakes

Top 5 Marketing and Business Mistakes Nokia Made That You Shouldn’t

Just a few years ago, Nokia was the dominant force and trendsetter in the mobile phone manufacturing industry. However, as of 2013, it had...
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5 Things You Can Do To Build A Personal Brand

Whether you’re looking to create a separate revenue stream by monetizing your expertise or you want to build a platform from which to launch...
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4 Marketing Lessons from Hillary, Bernie and the Donald

Perhaps the simplest definition of sales and marketing is this: marketing is what you do to attract attention with the goal of...
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5 Important Things Your Prospects Need To Know About You

Let’s face it. Selling isn’t easy, is it? Persuading prospects to become paying customers can often be a challenge.
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Marketing Lessons You Can Learn From Your Kids

Kids are born marketers. They learn early how to get their parents to do their bidding. Think about your own experience, whether...
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6 Visual Marketing Statistics We Should All Know

The idiom “A picture is worth a thousand words” has been used for nearly a century to convey the idea that pictures...
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Maintaining Customer Loyalty: It’s Not About Offering the Lowest Price

As a business, it's easy to fall into the trap of the discount retailer. You know the stores; the ones that offer...
email marketing

The Power of Email Marketing for Solopreneurs

In the fast-paced digital world of today, email marketing shines as a guiding light for solopreneurs, leading the way to authentic customer...
content marketing

Why Content Marketing Works

Since 2002 Google has publicly announced all the algorithm updates they’re making with the sole purpose of improving customer experience. That’s almost...

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