Marketing

Business marketing news and resources for startups and self employed solopreneurs.

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4 Visual Techniques to Improve Your Website Conversion Rate

When you’re designing your webpage, you create some stellar text, choose a random format from your website host, and call it done,...
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Why Your Employees are Your Best Brand Advocates

When you think about creating and marketing your brand, what is the first thing that comes to your mind? Your website, your...
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6 Strategies For Marketing Boring Products

Here’s a secret that isn’t commonly talked about in marketing circles: all products are boring if you’re looking at them wrong. A...
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What are Essential SEO Skills for Solopreneurs to Learn

Search Engine Optimization (SEO) is a crucial component in the digital toolkit of any solopreneur. It's a multifaceted strategy aimed at improving...
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How to Add Text Messaging to Your Marketing Campaign

It’s official; Americans love our smartphones. In particular, we love texting. We can send a message at any time of day and...
being different

How Your Marketing Story Can Make You Irreplaceable

There is no market in which there is no competition. Whether you're selling something as niche as fountain pens...
print media

7 Effective Ways to Reduce Subscription Cancellation Rates

Subscription businesses are among the most profitable and sustainable opportunities online. There will inevitably be some churn as customers cancel at various points, but...
home office

What You Need To Know About Affiliate Marketing Programs For Your SaaS

We are all familiar with the basic concept of Affiliate Marketing. Bloggers or social media mavens sign up on your website to be affiliates...
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Mega Pointers and Tips In Social Media Marketing

The rapid growth and dominance of social media today is something that can hardly be overlooked. We simply cannot turn a blind...
email marketing

The Power of Email Marketing for Solopreneurs

In the fast-paced digital world of today, email marketing shines as a guiding light for solopreneurs, leading the way to authentic customer...

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