Marketing

Business marketing news and resources for startups and self employed solopreneurs.

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Why Your Employees are Your Best Brand Advocates

When you think about creating and marketing your brand, what is the first thing that comes to your mind? Your website, your...
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What You Need To Know About Affiliate Marketing Programs For Your SaaS

We are all familiar with the basic concept of Affiliate Marketing. Bloggers or social media mavens sign up on your website to be affiliates...
small business marketing ideas

Small Business Marketing Ideas That Don’t Suck

When you start looking for ideas to market your small business, it can seem like every suggestion you can find is targeted...
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From Zero to Hero: A Solopreneur’s Guide to Marketing Mastery

Embarking on the Odyssey of a Solopreneur: A symphony of exhilaration, trials, and boundless prospects compose the path that unfolds. The solopreneur,...
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Mega Pointers and Tips In Social Media Marketing

The rapid growth and dominance of social media today is something that can hardly be overlooked. We simply cannot turn a blind...
snapchat

How Businesses Are Killing It On Snapchat And What You Can Learn

You might think of Snapchat as only for teen girls who are sending pictures to their friends, but you’d be completely incorrect. While the...
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How To Build A Content Marketing Machine

When you're creating an online business, you hear, over and over, that you need to be a master of content marketing to...
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6 Strategies For Marketing Boring Products

Here’s a secret that isn’t commonly talked about in marketing circles: all products are boring if you’re looking at them wrong. A...
outsourcing content marketing

Pros and Cons of Outsourcing Content Marketing

Everyone agrees that content marketing is a huge part of the current marketing scheme of any really successful company, and many experts say that...
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How Your Marketing Story Can Make You Irreplaceable

There is no market in which there is no competition. Whether you're selling something as niche as fountain pens...