Why Your Employees are Your Best Brand Advocates
When you think about creating and marketing your brand, what is the first thing that comes to your mind? Your website, your...
6 Types of Blog Posts That Drive Traffic and Sales
When you're developing content for your website and social media channels, how quickly do you run out of ideas? It takes time to develop...
Promotional Product Ideas that Improve your Brand Recognition and Creates Trust Around Your Brand
No business can do without its customers. No matter what products you sell or services you render, you still need customers--and happy...
Why You Should Use a Mix of Online and Local Advertising
As a culture, we spend a great deal of time online. We get our news from social media channels, talk to friends...
How To Build A Content Marketing Machine
When you're creating an online business, you hear, over and over, that you need to be a master of content marketing to...
Are You Marketing? Make Your Content Readable and Useful
There's a difference between sales and marketing. While sales, even in the most new conceptualizations, is about closing the deal, marketing has...
Top 5 Marketing and Business Mistakes Nokia Made That You Shouldn’t
Just a few years ago, Nokia was the dominant force and trendsetter in the mobile phone manufacturing industry. However, as of 2013, it had...
Things a Presidential Campaign Can Teach About Marketing and Branding
As a solopreneur, you’re out there in the trenches by yourself, playing to your loyal base but always looking for ways to...
What Do Small Businesses Get Wrong When Hiring Content Marketers?
We understand that content marketing seems simple initially. However, when you delve into SEO, SERP, keyword research, and other aspects, many entrepreneurs...
What You Need To Know About Affiliate Marketing Programs For Your SaaS
We are all familiar with the basic concept of Affiliate Marketing. Bloggers or social media mavens sign up on your website to be affiliates...
