Marketing

Business marketing news and resources for startups and self employed solopreneurs.

social media marketing

Social Media Marketing Tips for Small Businesses

As a small business, creating a strong and motivated social media presence can help you expand the reach of your business. But...
ai tools

Essential AI Tools and Skills for Solopreneurs

AI Tools and Skills for Solopreneurs Running a business by yourself means constantly switching jobs.
product gift

Promotional Product Ideas that Improve your Brand Recognition and Creates Trust Around Your Brand

No business can do without its customers. No matter what products you sell or services you render, you still need customers--and happy...
boy watching tv

Is Permission Marketing Really Necessary For Small Businesses?

Starting a business can be expensive. You need to create marketing plan, build inventory, hire employees, get your physical marketplace ready. You may find...
girl texting

How to Add Text Messaging to Your Marketing Campaign

It’s official; Americans love our smartphones. In particular, we love texting. We can send a message at any time of day and...
business man reading

5 Things You Can Do To Build A Personal Brand

Whether you’re looking to create a separate revenue stream by monetizing your expertise or you want to build a platform from which to launch...
people shopping

Maintaining Customer Loyalty: It’s Not About Offering the Lowest Price

As a business, it's easy to fall into the trap of the discount retailer. You know the stores; the ones that offer...
learning marketing from kids

Marketing Lessons You Can Learn From Your Kids

Kids are born marketers. They learn early how to get their parents to do their bidding. Think about your own experience, whether...
presidential campaign

Things a Presidential Campaign Can Teach About Marketing and Branding

As a solopreneur, you’re out there in the trenches by yourself, playing to your loyal base but always looking for ways to...
blog post

6 Types of Blog Posts That Drive Traffic and Sales

When you're developing content for your website and social media channels, how quickly do you run out of ideas? It takes time to develop...