Why Your Employees are Your Best Brand Advocates
When you think about creating and marketing your brand, what is the first thing that comes to your mind? Your website, your...
The Power of Email Marketing for Solopreneurs
In the fast-paced digital world of today, email marketing shines as a guiding light for solopreneurs, leading the way to authentic customer...
Top 5 Marketing and Business Mistakes Nokia Made That You Shouldn’t
Just a few years ago, Nokia was the dominant force and trendsetter in the mobile phone manufacturing industry. However, as of 2013, it had...
Why You Should Use a Mix of Online and Local Advertising
As a culture, we spend a great deal of time online. We get our news from social media channels, talk to friends...
4 Marketing Lessons from Hillary, Bernie and the Donald
Perhaps the simplest definition of sales and marketing is this: marketing is what you do to attract attention with the goal of...
6 Types of Blog Posts That Drive Traffic and Sales
When you're developing content for your website and social media channels, how quickly do you run out of ideas? It takes time to develop...
Are You Marketing? Make Your Content Readable and Useful
There's a difference between sales and marketing. While sales, even in the most new conceptualizations, is about closing the deal, marketing has...
How To Build A Content Marketing Machine
When you're creating an online business, you hear, over and over, that you need to be a master of content marketing to...
Small Business Marketing Ideas That Don’t Suck
When you start looking for ideas to market your small business, it can seem like every suggestion you can find is targeted...
6 Strategies For Marketing Boring Products
Here’s a secret that isn’t commonly talked about in marketing circles: all products are boring if you’re looking at them wrong. A...
