Marketing

Business marketing news and resources for startups and self employed solopreneurs.

snapchat

How Businesses Are Killing It On Snapchat And What You Can Learn

You might think of Snapchat as only for teen girls who are sending pictures to their friends, but you’d be completely incorrect. While the...
content writing machine

How To Build A Content Marketing Machine

When you're creating an online business, you hear, over and over, that you need to be a master of content marketing to...
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6 Visual Marketing Statistics We Should All Know

The idiom “A picture is worth a thousand words” has been used for nearly a century to convey the idea that pictures...
wrongdoing

What Do Small Businesses Get Wrong When Hiring Content Marketers?

We understand that content marketing seems simple initially. However, when you delve into SEO, SERP, keyword research, and other aspects, many entrepreneurs...
small business marketing ideas

Small Business Marketing Ideas That Don’t Suck

When you start looking for ideas to market your small business, it can seem like every suggestion you can find is targeted...
boy watching tv

Is Permission Marketing Really Necessary For Small Businesses?

Starting a business can be expensive. You need to create marketing plan, build inventory, hire employees, get your physical marketplace ready. You may find...
being different

How Your Marketing Story Can Make You Irreplaceable

There is no market in which there is no competition. Whether you're selling something as niche as fountain pens...
people shopping

Maintaining Customer Loyalty: It’s Not About Offering the Lowest Price

As a business, it's easy to fall into the trap of the discount retailer. You know the stores; the ones that offer...
email marketing

The Power of Email Marketing for Solopreneurs

In the fast-paced digital world of today, email marketing shines as a guiding light for solopreneurs, leading the way to authentic customer...
blog post

6 Types of Blog Posts That Drive Traffic and Sales

When you're developing content for your website and social media channels, how quickly do you run out of ideas? It takes time to develop...

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