Marketing

Business marketing news and resources for startups and self employed solopreneurs.

wrongdoing

What Do Small Businesses Get Wrong When Hiring Content Marketers?

We understand that content marketing seems simple initially. However, when you delve into SEO, SERP, keyword research, and other aspects, many entrepreneurs...
writing content

Are You Marketing? Make Your Content Readable and Useful

There's a difference between sales and marketing. While sales, even in the most new conceptualizations, is about closing the deal, marketing has...
snapchat

How Businesses Are Killing It On Snapchat And What You Can Learn

You might think of Snapchat as only for teen girls who are sending pictures to their friends, but you’d be completely incorrect. While the...
small business marketing ideas

Small Business Marketing Ideas That Don’t Suck

When you start looking for ideas to market your small business, it can seem like every suggestion you can find is targeted...
blog post

6 Types of Blog Posts That Drive Traffic and Sales

When you're developing content for your website and social media channels, how quickly do you run out of ideas? It takes time to develop...
presidential campaign

Things a Presidential Campaign Can Teach About Marketing and Branding

As a solopreneur, you’re out there in the trenches by yourself, playing to your loyal base but always looking for ways to...
social media marketing

Social Media Marketing Tips for Small Businesses

As a small business, creating a strong and motivated social media presence can help you expand the reach of your business. But...
girl sitting alone

6 Strategies For Marketing Boring Products

Here’s a secret that isn’t commonly talked about in marketing circles: all products are boring if you’re looking at them wrong. A...
man talking to customers

5 Important Things Your Prospects Need To Know About You

Let’s face it. Selling isn’t easy, is it? Persuading prospects to become paying customers can often be a challenge.
runner

From Zero to Hero: A Solopreneur’s Guide to Marketing Mastery

Embarking on the Odyssey of a Solopreneur: A symphony of exhilaration, trials, and boundless prospects compose the path that unfolds. The solopreneur,...

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