Marketing

Business marketing news and resources for startups and self employed solopreneurs.

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Why You Should Use a Mix of Online and Local Advertising

As a culture, we spend a great deal of time online. We get our news from social media channels, talk to friends...
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Promotional Product Ideas that Improve your Brand Recognition and Creates Trust Around Your Brand

No business can do without its customers. No matter what products you sell or services you render, you still need customers--and happy...
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Maintaining Customer Loyalty: It’s Not About Offering the Lowest Price

As a business, it's easy to fall into the trap of the discount retailer. You know the stores; the ones that offer...
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Mega Pointers and Tips In Social Media Marketing

The rapid growth and dominance of social media today is something that can hardly be overlooked. We simply cannot turn a blind...
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How To Build A Content Marketing Machine

When you're creating an online business, you hear, over and over, that you need to be a master of content marketing to...
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6 Visual Marketing Statistics We Should All Know

The idiom “A picture is worth a thousand words” has been used for nearly a century to convey the idea that pictures...
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Top 5 Marketing and Business Mistakes Nokia Made That You Shouldn’t

Just a few years ago, Nokia was the dominant force and trendsetter in the mobile phone manufacturing industry. However, as of 2013, it had...
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Are You Marketing? Make Your Content Readable and Useful

There's a difference between sales and marketing. While sales, even in the most new conceptualizations, is about closing the deal, marketing has...
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Why Your Employees are Your Best Brand Advocates

When you think about creating and marketing your brand, what is the first thing that comes to your mind? Your website, your...
content marketing

Why Content Marketing Works

Since 2002 Google has publicly announced all the algorithm updates they’re making with the sole purpose of improving customer experience. That’s almost...

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